1440 is simply the number of minutes in a day.
But what it represents is so much more than that.
For our clients, share of mind with current and future customers and consumers in an era of goldfish-like attention spans is ever more difficult, so finding and creating evergreen content is critical. Motorsports not only provides a full year of content opportunities, but also a fanbase that outshines its sporting peers in terms of desire for content and demonstrable engagement.
Our B2B enterprise clients are consistently in search of minutes with the C-suite of their current or prospective customers. Some just delighted with thirty-minutes to deepen or create a new relationship that leads to greater share of wallet or new anchor revenue.
Contrary to its sporting peers, motorsport and golf provide unique opportunities to spend an entire day (48 thirty-minute meetings) with principal level decision makers, to showcase technology, create relationships that stick, and go beyond the thirty-minute PowerPoint.
Our days are fleeting. Every minute counts. We are steadfastly aware of the need for commercial activity for our rights holders, and compressed, easily digestible information to speed our existing sponsors and clients’ decision making, activation planning, and executive communication. As a result, we keep internal meetings short and to a minimum, track and manage daily metrics, and know the true try to honour ‘Have you got a minute…?’ at all cost!
Our Founder & Advisory Council
We rely on the network and experience of an Advisory Council comprised of unparalleled global industry leaders to shape our ongoing vision and direction.
Ricky is Founder and Managing Partner at 1440Sports, an international B2B sports partnerships firm focused on premium global properties in motorsport and golf. Prior to founding 1440, Ricky worked with billionaire Formula E Co-Founder, Enrique Banuelos, on the Series A and Series B capital rounds for Formula E and later advised Sir Richard Branson’s group on the commercial set-up and structure of their Virgin Formula E Racing Team.
Mr Paugh previously spent 10 years at the Corporate Executive Board (EXBD) as a Commercial Director; selling and advising CMOs, CIOs, and CISOs, at Global 5000 organisations on strategic best practices. During Mr Paugh's tenure at CEB, the firm enjoyed 28 consecutive quarters of 25%+ growth, a revenue increase from $80M-$1BN, and was recently acquired by Gartner for $2.6BN.
Mr Paugh is an avid adventurer/ultra-marathoner and a member of the 4Deserts Club, which TIME Magazine ranked as the Hardest Endurance Event in the World, a 1000km ultra-marathon across the Sahara, Atacama, Gobi and Antarctic deserts. His 2010 efforts were chronicled in the highly acclaimed documentary, Desert Runners.
Mr Paugh holds a Bachelor of Arts degree in Political Science from Wake Forest University where he was a varsity member of back-to-back ACC Champion Baseball Teams, followed by three years as a professional baseball player and a year as Pitching Coach for the Cologne Cardinals in the German Bundesliga. Ricky serves as an Advisory Council Member to the Royal Philharmonic Orchestra to support the RPO Board and RPO Senior Management Team on strategic issues and initiatives. He resides in London with wife Jemma, daughter Olivia and son Oscar.
Mr Sawiris is the founder and Chairman of Orascom Development Holding (ODH.SW), a Swiss- incorporated company listed on the Swiss Stock Exchange (SIX). Orascom Development is a leading developer of fully integrated destinations that include hotels, private villas and apartments, leisure facilities such as golf courses, marinas and supporting infrastructure. Orascom Development’s diversified portfolio of destinations is spread over nine jurisdictions (Switzerland, Egypt, Montenegro, England, Mauritius, Oman, UAE, Jordan and Morocco). The Group currently owns 35 hotels, with 8,016 guestrooms and over 1,000 rooms under development in the different countries. ODH operates eight destinations; Andermatt in Switzerland, Four in Egypt: El Gouna, Taba Heights, Haram City and Makadi; The Cove in United Arab Emirates and Jebel Sifah and Salalah Beach in Oman.
Mr Moorad’s experience and success has ranged from player representation to sports franchise ownership and management over multiple decades, resulting in being named to the annual list of the 100 Most Powerful People in Sports by The Sporting News on eight separate occasions. Mr Moorad founded legendary sports representation powerhouse Steinberg & Moorad, which was sold to Winnipeg-based Assante Corporation. During his tenure, the agency maintained the largest client practice in the National Football League (NFL) for more than 15 years, representing 25 quarterbacks, along with the second-largest Major League Baseball (MLB) practice in the industry. In 2004, Jeff was named a member of the executive team of the Arizona Diamondbacks, and served as a general partner and the team’s CEO, overseeing the day-to-day operations of the franchise.
Tyler Epp is currently the EVP of Business Operations for the Kansas City Chiefs. In his role with the club, Epp oversees corporate partnership sales and service, local and regional media rights negotiation and implementation, premium sales and service, and ticket sales and operations. He is responsible for establishing the commercial direction for the franchise, including maintaining and establishing relationships with key members of the business community in Kansas City and throughout Chiefs Kingdom.
Mr Banuelos is a Spanish businessman and entrepreneur and one of twelve Spanish nationals to hold the position of being listed in Forbes World's Billionaires ranking (#655 in 2010). As of 2013 he was the 1342th richest person in the world. Mr Banuelos is best known for consolidating the three largest Brazilian real estate companies in an IPO under the name ASTROC in 2006 as well as being the original Founder and Chairman of Formula E. He currently has holdings in real estate, agriculture, and electric mobility.
One of the greatest race car drivers of all-time, Emerson Fittipaldi’s name is synonymous with motorsport. A two-time Formula 1 and two-time IndyCar Champion, he was inducted into the Motorsports Hall of Fame of America in 2001 and the Indianapolis Motor Speedway Hall of Fame in 2004. Emerson is active in the budding race career of his grandson Emmo while also serving as the Chairman of Fittipaldi motors and the development of their sports car concept, the EF7.
Jen Allen is currently Senior Director, Large Enterprise Sales, for Challenger Performance Optimization, Inc. (the company behind the best-selling book, The Challenger Sale). In her role, she is responsible for helping B2B leaders rewrite their commercial strategy in order to stop losing deals to status quo, price, or no-decision. Jen partners with B2B Sales, Marketing, and P&L leaders in order to implement and sustain the Challenger methodology across global teams in a variety of industries (manufacturing, tech, healthcare, financial services, professional services, and more). Previously, Jen spent 12 years at Corporate Executive Board (CEB) and Gartner as a Business Development Director, selling and advising Chief Sales Officers, Chief Marketing Officers, Chief Strategy Officers, and Chief Communications Officers at Global 5000 organizations on functional best practice improvement. Jen holds a Bachelor of Arts degree from Pennsylvania State University and resides in the Chicago suburbs.
