1440 is simply the number of minutes in a day.
But what it represents is so much more than that.
For our clients, share of mind with current and future customers and consumers in an era of goldfish-like attention spans is ever more difficult, so finding and creating evergreen content is critical. Motorsports not only provides a full year of content opportunities, but also a fanbase that outshines its sporting peers in terms of desire for content and demonstrable engagement.
Our B2B enterprise clients are consistently in search of minutes with the C-suite of their current or prospective customers. Some just delighted with thirty-minutes to deepen or create a new relationship that leads to greater share of wallet or new anchor revenue.
Contrary to its sporting peers, motorsport and golf provide unique opportunities to spend an entire day (48 thirty-minute meetings) with principal level decision makers, to showcase technology, create relationships that stick, and go beyond the thirty-minute PowerPoint.
Our days are fleeting. Every minute counts. We are steadfastly aware of the need for commercial activity for our rights holders, and compressed, easily digestible information to speed our existing sponsors and clients’ decision making, activation planning, and executive communication. As a result, we keep internal meetings short and to a minimum, track and manage daily metrics, and know the true try to honour ‘Have you got a minute…?’ at all cost!
Our Founder & Advisory Council
We rely on the network and experience of an Advisory Council comprised of unparalleled global industry leaders to shape our ongoing vision and direction.
Mr Paugh previously spent 10 years at the Corporate Executive Board (EXBD) as a Commercial Director; selling and advising CMOs, CIOs, and CISOs, at Global 5000 organisations on strategic best practices. During Mr Paugh's tenure at CEB, the firm enjoyed 28 consecutive quarters of 25%+ growth, a revenue increase from $80M-$1BN, and was recently acquired by Gartner for $2.6BN.
Mr Paugh is an avid adventurer/ultra-marathoner and a member of the 4Deserts Club, which TIME Magazine ranked as the Hardest Endurance Event in the World, a 1000km ultra-marathon across the Sahara, Atacama, Gobi and Antarctic deserts. His 2010 efforts were chronicled in the highly acclaimed documentary, Desert Runners.
Mr Paugh holds a Bachelor of Arts degree in Political Science from Wake Forest University where he was a varsity member of back-to-back ACC Champion Baseball Teams, followed by three years as a professional baseball player and a year as Pitching Coach for the Cologne Cardinals in the German Bundesliga. Ricky serves as an Advisory Council Member to the Royal Philharmonic Orchestra to support the RPO Board and RPO Senior Management Team on strategic issues and initiatives. He resides in London with wife Jemma, daughter Olivia and son Oscar.