1440Sports, a prominent player in the sports marketing industry, is proud to announce a significant investment in the creative branding and strategy agency, Bee-Herd. This strategic move will empower 1440Sports to expand its service offerings, encompassing comprehensive brand building solutions, website and content creation, public relations, and social media management, complementing its existing B2B partnership creation and activation services in the sports sector.

As part of this exciting development, Ricky Paugh, the Founder and Managing Partner of 1440Sports, will assume a key role in Bee-Herd’s advisory council. In tandem, Belinda Prescott-Collins, Founder & Managing Partner of Bee-Herd, will take on the position of Chief Operating Officer and Global Head of Activation and Brand Services at 1440Sports

Ricky Paugh commented on this transformative moment, stating, “This is one of the most exciting moments in our young history. We’ve set internal records this past year for revenue, EBITDA, partnership creation revenue, and activation client growth. Adding Bee-Herd will not only allow us to better service our new and existing clients but Belinda as COO will professionalise the organisation and prepare us to go even further faster. We enter the next era of 1440.”

Belinda Prescott-Collins shared her enthusiasm, saying, “This is an exciting moment in time for Bee-Herd. Bee Herd and 1440Sports have a long history of working together in partnership, and the last year has seen some of the most notable global partnerships launched because of our united working relationship and aligned vision. This seems a logical next step towards the growth of both businesses.”

This strategic investment strengthens 1440Sports’ position as a leader in the sports marketing industry, enabling the company to provide a broader spectrum of services and support to its clients, ultimately driving growth and success in the dynamic world of sports partnerships and brand activation.

Read more about the global activations delivered by the team here:

• Udemy’s Groundbreaking Partnership with McLaren Racing
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For media inquiries, please contact:

Ricky Paugh – Founder and Managing Partner

1440Sports

ricky.paugh@1440Sports.com

Belinda Prescott-Collins – Founder & Managing Partner

Bee-Herd

bee@1440sports.com

bee@bee-herd.com

I. The Partnership

Cognizant’s technology and consulting services have transformed Aston Martin’s digital processes.

The partnership with Aston Martin was strategically chosen to:

• Elevate commercial relationships globally to enable future growth.
• Shift the perception of Cognizant from outsourced talent provider to Strategic Digital Transformation Solutions leader
• Showcase Cognizant’s technological expertise and capabilities

II. Assets in the Partnership

The partnership leverages Aston Martin’s global presence through:

• Key Aston Martin personnel appearances including their IT Leaders at Cognizant events.
• Exclusive Aston Martin run B2B C-Level Networking Events amongst their partners and beyond.
• Strategic use of social and digital media channels.
• A dedicated partnership microsite for content.
• VIP hospitality experiences for customer and stakeholder engagement
• Static show car displays.
• Prominent brand visibility on the Aston Martin F1 car.

III. Perceived Benefits

This collaboration has resulted in:

• Increased customer engagement and closing rates.
• Elevated global brand awareness and social media engagement.
• Enhanced employee engagement.

To dive deeper into this transformative partnership and discover how it could benefit your organisation, please read more here.

We look forward to discussing potential opportunities to partner with you and achieve similar success.

Click Here to Discuss Further

The Unprecedented Partnership: The first of its kind, Udemy has secured sponsorship rights for all four of McLaren’s physical race series, which includes the McLaren Formula 1 Team, Arrow McLaren IndyCar Team, NEOM McLaren Formula E Team, and NEOM McLaren Extreme E Team. This ambitious venture represents a perfect blend of cutting-edge technology and elite motorsport, which Udemy is at the heart of.

Aligning with Excellence: Udemy, as a leader in skills transformation, is poised to help McLaren Racing achieve its mission of reskilling and upskilling its entire team for superior performance. Daniel Gallo, Chief People & Sustainability Officer at McLaren Racing, expressed his enthusiasm for the partnership, emphasising the importance of Udemy’s support in the team’s upskilling journey. He stated, “We are thrilled to welcome Udemy to the McLaren Racing family. Here at McLaren, we believe that our people are our biggest advantage, and we are proud to have Udemy on board to support our team’s upskilling journey.”

Udemy’s Commitment to Excellence: Greg Brown, President and CEO of Udemy, echoed the excitement, highlighting Udemy’s commitment to helping McLaren Racing maintain a high-performing team. “We are excited to partner with McLaren Racing to develop their entire team, from those in the driver’s seats and pit lanes to those running the business in their corporate offices,” he said. Udemy’s cutting-edge course content is set to keep McLaren ahead of fast-moving trends in technology and business.

1440Sports Paving the Way: 1440Sports played a pivotal role in the success of this monumental partnership. They masterfully orchestrated the entire deal from inception to fruition, demonstrating their expertise in the sports marketing realm. They were instrumental in developing and leading the entire launch plan, which came together in a remarkable six-week window. This included live filming with McLaren and their experts, creating a plethora of launch assets, from show-stopping landing pages to engaging emails, social media posts, Slack announcements, insightful blogs, Q&A sessions, sales briefings, swag, merchandise, and much more.

Internal and External Impact: The internal launch within Udemy was met with tremendous excitement, creating a palpable air of anticipation. However, the real spectacle was the global external launch on November 14th, which captivated media outlets worldwide. The “first-of-its-kind multi-racing sponsorship deal” garnered extensive media coverage and dominated headlines, solidifying Udemy’s and McLaren Racing’s positions as trailblazers in their respective domains.

What’s Next: Udemy has had the expertise of 1440Sports in how best to strategically optimise their new partnership and build a thrilling Activation Programme for the 2024 season accordingly. This is to include race weekends across the globe and across the Formula 1, Formula E and IndyCar race series. With the Udemy logo on helmets, kits and cars, exclusive McLaren Racing hospitality packages at their disposal as well as a robust eco-system of McLaren Racing Partners already in existence, Udemy have an enormous and fresh capacity for engaging with key stakeholders and customers over the course of the racing season next year.

Conclusion: The groundbreaking partnership between Udemy and the McLaren Racing Family is a testament to innovation, collaboration and the pursuit of excellence. This historic alliance showcases the potential of cross-industry partnerships and the transformative power of education. With the unwavering support of 1440Sports, Udemy and McLaren Racing have set a new standard for what is possible when two visionary brands come together. As they embark on this exhilarating journey, the world watches in anticipation of the remarkable achievements that lie ahead.

Join us in celebrating this incredible milestone and stay tuned for more exciting developments from Udemy and the McLaren Racing Family!

Visit Udemy’s website here!

We’re already known for pushing the limits of what’s possible:  Wolfspeed’s Silicon Carbide semiconductors have been used in Jaguar TCS Racing Formula E team’s in-house developed powertrains since 2017. Earlier this year, Wolfspeed and Jaguar Land Rover announced a strategic partnership to supply Silicon Carbide semiconductors for next generation electric vehicles.

We are now expanding that relationship, as Wolfspeed becomes the Official Power Semiconductor Partner to Jaguar TCS Racing.

This creates an innovation lab on wheels, and in collaboration with Jaguar TCS Racing, we will take insights gained from the racetrack and deliver them to roads and motorways throughout the world. We can’t usher in a new era of energy efficiency without the support of others. Through our strategic partnership with Jaguar TCS Racing, we will continue to pioneer the electric driving experience and support an all-electric transportation future for all.

“Our Silicon Carbide semiconductor technology in the Jaguar I-TYPE 6 creates an ‘Innovation Lab on Wheels’ to engineer improved powertrain efficiency in a high-performance electric vehicle. Our collaboration with Jaguar TCS Racing in the ABB FIA Formula E World Championship will support our shared goal of translating innovation from the race to the road and enable Wolfspeed to support Jaguar TCS Racing as the ultimate competitor on the track.”

– Jay Cameron, SVP and General Manager of Power

Find out more about Wolfspeed here!

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Starting a Partnership with an Authentic Technology Story

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Turning the Sponsorship Inwards to Staff Engagement

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Driving the business story

As part of the partnership, the DP World Tour will benefit from industry leading cloud contact centre solutions, focusing initially on developing an AI-powered Five9 Intelligent Virtual Agent (IVA) and online chat function to provide a digital concierge service to players, corporate partners and fans. Through greater use of automation, this service will help streamline communication and logistics, whilst providing round-the-clock support. 

Five9 will also leverage the partnership to continue its growth in the European market by working with the DP World Tour on a corporate hospitality programme, unique branding assets and the co-development of digital content for distribution across the season. 

Five9 branding will also be visible on tee boxes and greensides at several key tournaments – the Betfred British Masters hosted by Danny Willett, Horizon Irish Open, Cazoo Open, Hero Open, Cazoo Classic, ISPS Handa Invitational Presented by Modest! Golf Management and Estrella Damm N.A. Andalucía Masters. 

Speaking about the partnership Genefa Murphy, Chief Marketing Officer of Five9, said; “The DP World Tour is well known for delivering innovative, engaging experiences for its fans and players, and we are honoured to be a partner as they continue to transform the use of technology in sport. We look forward to working closely with the wider European Tour group to develop a world-class AI driven digital concierge service, as we expand our international footprint and enjoy new opportunities to connect with our customers, partners, and employees through this partnership.”

Michael Cole, Chief Technology Officer of the European Tour group, said; “We have seen a significant transformation of our IT infrastructure in recent years and a willingness to embrace new technologies. For example, we are now 100% cloud based as an organisation and contactless at tournaments. I’m proud to say that we are now seen as a leader in the use of technology in sport, and partners have been key to getting us there. With Five9, we are adding another industry innovator to our partner community.” 

Max Hamilton, Commercial Director of the European Tour group, added; “Five9’s technologies can help further reduce complexities in our operations and improve how we communicate with our players, partners and fans. We will also be using the global reach of the DP World Tour to help drive new business growth for Five9 across its target markets. We can’t wait to get started.” 

We have joined forces with Media One to combine their world-class storytelling capabilities with our elite sporting assets. We look forward to delivering true end-to-end solutions for large-cap enterprise B2B companies and pre-IPO technology businesses who are looking to create impactful sports marketing partnerships and engaging content assets that drive real business across the 70 countries Media One operates in.

“We are continually impressed with 1440 Sports’ ability to partner with leading B2B companies and assist them with the creation and management of brand partnerships across sport and motorsports to drive business outcomes,” said Derek Rider, CEO and Co-Founder, Media One Group, “We share many common clients and we both see the power in joining forces to offer a more fulsome offering to the world’s great B2B companies.  1440 Sports will create and manage the sports partnerships and Media One Group will bring the global content excellence to activate these multi-year programs”

“B2B marketing is going through an inherent and fundamental shift. Email blasts, trade shows, and dry white papers are only contributing to an already noisy landscape. More than ever, B2B marketers need to be at the intersection of their customers’ personal passions and professional interests so our partnership with MediaOne allows B2B organizations to marry exciting 1440Sports sporting assets with the world-class content and storytelling capabilities of MediaOne. It just makes sense”,says Ricky Paugh, Founder and Group Managing Partner, 1440 Sports.

 The two companies will join forces in the market, providing a combined offering that allows for a true end-to-end solution for large-cap enterprise B2B companies and pre-IPO technology companies who are looking to create impactful sports marketing partnerships and engaging content marketing assets that drive real business across the 70 countries Media One Group operates in.

“As we lead the strategic, creative, production and media buying for our clients – part of our role as that partner is to bring new opportunities and sponsorships to the forefront.  1440 Sports can make that happen,” says Rider.

“After negotiating and managing that newly created brand partnership, the immediate next step is creating a strategic content plan and executing it in a way that maximizes the sponsorship investment.  Media One Group adds content marketing expertise, production excellence, and world-class movie studio facilities in Toronto and Los Angeles to the mix, supported by over 7,200 Creators around the world.  No matter where our clients and brand partnerships take us, we now have boots on the ground to capture the moments and generate content that drives greater value to our clients and their stakeholders out of their sponsorship investments.”

To find out more about our new partner, please visit https://mediaonecreative.ca/