1440Sports

B2B marketing is going through an inherent and fundamental shift. Email blasts, trade shows, and dry white papers are only contributing to an already noisy landscape. More than ever, B2B marketers need to be at the intersection of their customers’ personal passions and professional interests. Therefore, we are pleased to announce our partnership with Media One allows B2B organizations to marry exciting 1440Sports sporting assets with the world-class content and storytelling capabilities of Media One. It just makes sense.

We have joined forces with Media One to combine their world-class storytelling capabilities with our elite sporting assets. We look forward to delivering true end-to-end solutions for large-cap enterprise B2B companies and pre-IPO technology businesses who are looking to create impactful sports marketing partnerships and engaging content assets that drive real business across the 70 countries Media One operates in.

“We are continually impressed with 1440 Sports’ ability to partner with leading B2B companies and assist them with the creation and management of brand partnerships across sport and motorsports to drive business outcomes,” said Derek Rider, CEO and Co-Founder, Media One Group, “We share many common clients and we both see the power in joining forces to offer a more fulsome offering to the world’s great B2B companies.  1440 Sports will create and manage the sports partnerships and Media One Group will bring the global content excellence to activate these multi-year programs”

“B2B marketing is going through an inherent and fundamental shift. Email blasts, trade shows, and dry white papers are only contributing to an already noisy landscape. More than ever, B2B marketers need to be at the intersection of their customers’ personal passions and professional interests so our partnership with MediaOne allows B2B organizations to marry exciting 1440Sports sporting assets with the world-class content and storytelling capabilities of MediaOne. It just makes sense”,says Ricky Paugh, Founder and Group Managing Partner, 1440 Sports.

 The two companies will join forces in the market, providing a combined offering that allows for a true end-to-end solution for large-cap enterprise B2B companies and pre-IPO technology companies who are looking to create impactful sports marketing partnerships and engaging content marketing assets that drive real business across the 70 countries Media One Group operates in.

“As we lead the strategic, creative, production and media buying for our clients – part of our role as that partner is to bring new opportunities and sponsorships to the forefront.  1440 Sports can make that happen,” says Rider.

“After negotiating and managing that newly created brand partnership, the immediate next step is creating a strategic content plan and executing it in a way that maximizes the sponsorship investment.  Media One Group adds content marketing expertise, production excellence, and world-class movie studio facilities in Toronto and Los Angeles to the mix, supported by over 7,200 Creators around the world.  No matter where our clients and brand partnerships take us, we now have boots on the ground to capture the moments and generate content that drives greater value to our clients and their stakeholders out of their sponsorship investments.”

To find out more about our new partner, please visit https://mediaonecreative.ca/

Five9 Announces Brand Ambassador Partnership with Rising Star, Professional Golfer Max Homa

The three-time PGA Tour winner will represent the brand during professional golf events and special appearances to help Five9 build brand awareness and customer relationships.

The multiyear partnership will see Homa and his caddie wear the Five9 logo and make special appearances to represent the brand during Five9 events, including the company’s 2022 Sales Kickoff, taking place through February 4 in Las Vegas.

“I am excited to partner with Five9 and help bring awareness to the brand’s winning reputation,” Homa said. “They are clear leaders in their industry and true champions for helping enterprises embrace innovation to deliver the best experiences to their customers.”

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Really excited to see this Fortinet Threat Score come to life!

“As part of their sponsorship with the DP World Tour, Fortinet is presenting the Threat Score. Live data on the toughest holes on the course during the Abu Dhabi HSBC Championship ⛳️ ” –

Séverine Perotto

Vice President of EMEA Marketing at Fortinet

Fortinet wanted to grow its awareness in EMEA so we worked with the DP World Tour to craft an exciting and engaging in-broadcast owned asset to demonstrate their expertise in assessing risk and threats now alive as the Fortinet Threat Score which will not only feature in every DP World Tour event TV broadcast but will run across all of their digital assets as a content thread. An ideal way of engaging Fortinet customers at the intersection of their personal passions and professional interests! This kind of B2B technology partnership is part of our expertise both enhancing the the user experience of the sport while also authentically leveraging and showcasing the power of an organisation’s technology and expertise.

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It made sense for Forcepoint to partner with Lucas for a lot of reasons. He’s able to see disruption coming, he understands disruptive technologies and how they can be used to propel industries forward all while making a significant impact on global threats that impact all of us.

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Today, the European Tour announced Fortinet as its Official Cybersecurity Partner. Fortinet, a leader in integrated and automated cybersecurity, has signed a multi-year partnership to provide The European Tour with innovative security solutions. 

Watch the official announcement here:

About The European Tour

Formed in 1972, The European Tour is the primary golf tour in Europe. With millions now watching globally, the European Tour is a well renowned organisation that prides itself upon three principles: Innovation, Inclusivity and global presence. 

About Fortinet 

Fortinet (NASDAQ: FTNT) secures the largest enterprise, service provider, and government organizations around the world. Fortinet empowers customers with complete visibility and control across the expanding attack surface and the power to take on ever-increasing performance requirements today and into the future. Fortinet ranks #1 in the most security appliances shipped worldwide and more than 500,000 customers trust Fortinet to protect their businesses. 

The Partnership Fit

1440 Sports long standing client Fortinet is the perfect partner for The European Tour. With the event series hosting a 47-tournament season across 27 countries, The European Tour provides one of the largest “Bring Your Own Device” environments in the sporting industry. Therefore, making security paramount to the smooth and safe running of this event.

Fortinet will endeavour to help and enhance the experience of players, fans, media, staff, partners, and stakeholders during its tenure as Official Cybersecurity Partner. Supported by the Fortitude Security Fabric, The European Tour will be able to manage their security analytics, reporting and response capabilities whilst enforcing a zero-trust approach. 

1440 Sports are proud to sit at the centre of this new partnership and are excited about the start of this journey for the season ahead.

In racing, data is a critical element of on-track decisions and performance-driven strategies. As an official technology partner, Pure Storage is again teaming with Mercedes-AMG Petronas Formula One Team for the 2021 season. Pure’s Modern Data Experience™ helps the team lead the field in the hunt for its eighth straight championship win.

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PONTE VEDRA BEACH, FLORIDA AND NAPA, CALIFORNIA – The PGA TOUR announced today that Fortinet® (NASDAQ: FTNT), a global leader in broad, integrated and automated cybersecurity solutions, will become the title sponsor of PGA TOUR’s Napa tournament, to be named the Fortinet Championship. The six-year agreement begins as the kickoff event of the 2021-22 FedExCup Regular Season at Silverado Resort and Spa, September 13- 19, 2021.

The Fortinet Championship dates to 2007, with the event moving from CordeValle Golf Club in San Martin to Silverado Resort and Spa in Napa in 2014. With its present location, the event has been the TOUR’s season- opening event each season since 2014, with the exception of the 2019-20 season.

“We are thrilled to welcome Fortinet to the PGA TOUR family with the Fortinet Championship leading off the 2021-22 FedExCup Regular Season in September,” said Tyler Dennis, PGA TOUR President. “Napa is an extremely popular stop for our players, their families and our fans. We look forward to having Fortinet help grow the event to maximize charitable impact for the Napa Valley community.”

Net proceeds from the Fortinet Championship will benefit non-profit organizations in the areas of STEM, women and minorities in technology, as well as veterans reskilling programs.

“Fortinet is excited to partner with the PGA TOUR as both our organizations are committed to trust and creating exceptional experiences – ensuring players and customers are set up for success to overcome even the most trying conditions and challenges,” said John Maddison, EVP of Products and CMO at Fortinet. “This partnership will benefit our community, customers and local nonprofit organizations. We look forward to hosting the Fortinet Championship in Napa.”

Fortinet’s mission is to make possible a digital world that organizations can always trust by protecting edges, data and content, people, devices and systems. Fortinet delivers the most innovative, highest-performing network security fabric to secure and simplify organizations’ IT infrastructures. Fortinet is a leading global provider of network security and SD-WAN, switching and wireless access, network access control, authentication, public and private cloud security, endpoint security, and AI-driven advanced threat protection solutions for carriers, data centers, enterprises, and distributed offices.

Silverado Resort and Spa hosted the PGA TOUR from 1968-80 before returning in 2014. The venue has produced a prestigious list of winners including Jack Nicklaus (1969), Tom Watson (1978), Ben Crenshaw (1980) and Johnny Miller (1974-75). In addition, Silverado was a PGA TOUR Champions venue from 1989-2002.

All four rounds of the Fortinet Championship will be televised on Golf Channel, featuring a 156-player field, 500 FedExCup points and a $7 million purse. Stewart Cink, the winner of the 2009 Open Championship and a member of four U.S. Presidents Cup teams and five U.S. Ryder Cup teams, is expected to defend his 2020 title.

About Fortinet

Fortinet (NASDAQ: FTNT) secures the largest enterprise, service provider, and government organizations around the world. Fortinet empowers our customers with complete visibility and control across the expanding attack surface and the power to take on ever-increasing performance requirements today and into the future. Only the Fortinet Security Fabric platform can address the most critical security challenges and protect data across the entire digital infrastructure, whether in networked, application, multi-cloud or edge environments. Fortinet ranks #1 in the most security appliances shipped worldwide and more than 500,000 customers trust Fortinet to protect their businesses. Both a technology company and a learning organization, the Fortinet Network Security Expert (NSE) Training Institute has one of the largest and broadest cybersecurity training programs in the industry. Learn more at https://www.fortinet.com, the Fortinet Blog, or FortiGuard Labs.

About PGA TOUR

By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.

The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 29 countries and territories (94 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to 216 countries and territories in 28 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving, and to date, tournaments across all Tours have generated more than $3.2 billion.

Fans can follow the PGA TOUR on PGATOUR.COM, the No. 1 site in golf, on the PGA TOUR app and on social media channels, including Facebook, Instagram (in English, Spanish and Korean), LinkedIn, Twitter, WeChat, Weibo, Toutiao and Douyin.

Fortinet Championship to kick off 2021-22 FedExCup Regular Season September 13-19 at Silverado Resort and Spa

Speed of data analysis and adaptability quickly translate into vital information. Data is the competitive advantage, fuelling innovation and providing the best solutions for both constructing and racing.

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The Aston Martin Cognizant Formula One partnership extends beyond racing to improve automotive performance, safety and technology—on and off the track.

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