The DP World Tour today announces that Five9, a leading provider of cloud contact centre solutions, has become the Tour’s Official Customer Contact Centre Software Partner in a multi-year agreement. 

As part of the partnership, the DP World Tour will benefit from industry leading cloud contact centre solutions, focusing initially on developing an AI-powered Five9 Intelligent Virtual Agent (IVA) and online chat function to provide a digital concierge service to players, corporate partners and fans. Through greater use of automation, this service will help streamline communication and logistics, whilst providing round-the-clock support. 

Five9 will also leverage the partnership to continue its growth in the European market by working with the DP World Tour on a corporate hospitality programme, unique branding assets and the co-development of digital content for distribution across the season. 

Five9 branding will also be visible on tee boxes and greensides at several key tournaments – the Betfred British Masters hosted by Danny Willett, Horizon Irish Open, Cazoo Open, Hero Open, Cazoo Classic, ISPS Handa Invitational Presented by Modest! Golf Management and Estrella Damm N.A. Andalucía Masters. 

Speaking about the partnership Genefa Murphy, Chief Marketing Officer of Five9, said; “The DP World Tour is well known for delivering innovative, engaging experiences for its fans and players, and we are honoured to be a partner as they continue to transform the use of technology in sport. We look forward to working closely with the wider European Tour group to develop a world-class AI driven digital concierge service, as we expand our international footprint and enjoy new opportunities to connect with our customers, partners, and employees through this partnership.”

Michael Cole, Chief Technology Officer of the European Tour group, said; “We have seen a significant transformation of our IT infrastructure in recent years and a willingness to embrace new technologies. For example, we are now 100% cloud based as an organisation and contactless at tournaments. I’m proud to say that we are now seen as a leader in the use of technology in sport, and partners have been key to getting us there. With Five9, we are adding another industry innovator to our partner community.” 

Max Hamilton, Commercial Director of the European Tour group, added; “Five9’s technologies can help further reduce complexities in our operations and improve how we communicate with our players, partners and fans. We will also be using the global reach of the DP World Tour to help drive new business growth for Five9 across its target markets. We can’t wait to get started.” 

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