Welcome to


Building B2B Partnerships with a Focus on Technology, Innovation, People, and Sustainability.

This is not about logos on cars or simple golf badging exercises…. This is about poignant tools, assets, and platforms to drive organisational impact.

We tackle the most pressing strategic B2B enterprise challenges by leveraging the vast and exciting assets and tools across the largest global golf & motorsport platforms.

Enterprise Advisory

Consulting and advisory to brands to answer: Which sporting assets best support and align to our key strategic initiatives? How do we structure a partnership? How do we value the assets? How we do we secure budget/sell it internally? What should we expect to pay for a partnership and how do we negotiate to get the optimal value for money?


We can provide turnkey resources or supplement your existing team to get the most out of your partnership. How do we create an integrated calendar of workstreams to get global impact? How do we measure impact? How do we get internal adoption? How do we organise and get the most from the B2B partner eco-system within the team or championship?

Rights Holder Representation

Exclusive and non-exclusive representation of various rights holder assets. How do best segment the categories of potential partners? How do we reach senior decision makers? How do we create world-class sales collateral to describe our partnership opportunities? How should we think about valuation of various assets/rights?


We think of various rights and assets across golf & motorsports as modular building blocks to support our clients’ strategic organisational initiatives. We tilt the size and quantity of the below into bespoke packages so that every dollar and resource is used as effectively as possible to achieve maximum return on investment.

Geographic & New Market Penetration

Engaging Social & Digital Content

Brand Awareness & Affinity

Product Launch & Rollout

Innovation Lab & Technology Showcase

Pre-IPO Analyst & Investor Engagement and Roadshow

Talent Attraction & Employee Engagement

B2B C-Suite Engagement & Commercial Pipeline Development


Udemy’s Groundbreaking Partnership with McLaren Racing



Partnership Activation

1440Sports Elevates Strategic Activation with Investment in Creative Agency, Bee-Herd

1440Sports Elevates Strategic Activation Capabilities with Investment in Creative Branding and Strategy Agency, Bee-Herd 1440Sports, a prominent player in the sports marketing industry, is proud to announce a significant investment…
Partnership Activation

Our favourite B2B partnerships in sports

Wishing you a very Happy New Year from 1440Sports! To kick off 2024 we are back with another analysis in our insight series of our favourite B2B partnerships in sports.…
Partnership Activation

Udemy’s Groundbreaking Partnership with McLaren Racing

Introduction: In a historic collaboration that has sent shockwaves through the worlds of education and motorsport, Udemy has proudly become the Official Learning and Skills Partner for the iconic McLaren…

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