Wishing you a very Happy New Year from 1440Sports! To kick off 2024 we are back with another analysis in our insight series of our favourite B2B partnerships in sports. This time we are looking at Aston Martin’s titular Formula 1 Team sponsor Cognizant, one of the world’s largest professional services companies.
I. The Partnership
Cognizant’s technology and consulting services have transformed Aston Martin’s digital processes.
The partnership with Aston Martin was strategically chosen to:
- Elevate commercial relationships globally to enable future growth.
- Shift the perception of Cognizant from outsourced talent provider to Strategic Digital Transformation Solutions leader
- Showcase Cognizant’s technological expertise and capabilities
II. Assets in the Partnership
The partnership leverages Aston Martin’s global presence through:
- Key Aston Martin personnel appearances including their IT Leaders at Cognizant events.
- Exclusive Aston Martin run B2B C-Level Networking Events amongst their partners and beyond.
- Strategic use of social and digital media channels.
- A dedicated partnership microsite for content.
- VIP hospitality experiences for customer and stakeholder engagement
- Static show car displays.
- Prominent brand visibility on the Aston Martin F1 car.
III. Perceived Benefits
This collaboration has resulted in:
- Increased customer engagement and closing rates.
- Elevated global brand awareness and social media engagement.
- Enhanced employee engagement.
To dive deeper into this transformative partnership and discover how it could benefit your organisation, please read more here.
We look forward to discussing potential opportunities to partner with you and achieve similar success.
