1440Sports is proud to congratulate our partner AVEVA on the announcement of their multi-year technology partnership with Porsche Motorsport and the Porsche Formula E Team.
This landmark collaboration positions AVEVA as the team’s Official Technology Partner, bringing world-leading digital innovation, digital twining and real-time data intelligence and industrial AI capability to one of the most advanced electric racing programmes in global motorsport.
Working alongside Porsche Motorsport, AVEVA will harness its industrial software expertise to optimise race performance, elevate strategic decision-making and support sustainable innovation throughout the team’s value chain. The partnership underscores the critical role that intelligent data plays in the fast-paced Formula E environment – from energy management and telemetry optimisation to advanced predictive analytics.
At 1440Sports, we are proud to support AVEVA and Porsche Motorsport in the development, launch and activation of this partnership. Our team has been deeply involved across the strategy, negotiation, storytelling and delivery of the partnership, aligning AVEVA’s vision for industrial intelligence with Porsche Motorsport’s pursuit of high-performance, electrified engineering excellence.
This partnership marks another significant milestone in 1440Sports growth and AVEVA’s innovation journey – and a powerful example of how motorsport continues to accelerate the future of responsible mobility.
More to come as the partnership progresses through Season 12 and beyond.
Every Minute Counts. And in Motorsport, every insight counts too.
About 1440Sports
1440Sports is a specialist in sports partnerships, connecting world-class brands with world-class opportunities. We are trusted by global organisations to create, negotiate, and deliver deals that go beyond sponsorship – building relationships that drive real business outcomes.
