In Formula 1, speed, precision, and performance are everything. But in a world that is increasingly digital, keeping data safe is just as vital as shaving tenths off a lap time. That’s why the new partnership between Trend Micro – a global leader in cybersecurity -and the McLaren Formula 1 Team is more than just a sponsorship deal. It’s a powerful alignment of innovation, resilience, and trust.
And at the centre of this groundbreaking partnership? 1440Sports.
We are proud to have been the lynchpin that brought this collaboration together, connecting two world-class organisations with shared values and a common vision for excellence both on and off the track, as an extension to their Formula E journey that started a few years ago.
Read the official Trend Micro partnership announcement here: Trend Micro x McLaren Formula 1.
A Partnership Built for the Future
Formula 1 is no longer just about engines, tyres, and aerodynamics. The modern race team is a sophisticated data operation, processing vast streams of information in real time to make split-second decisions that determine success or failure. McLaren, one of the most iconic names in motorsport, knows that its digital infrastructure is just as critical as its cars.
Trend Micro’s expertise in enterprise cybersecurity ensures that McLaren can operate at peak performance while protecting the team’s most valuable asset: data. From safeguarding intellectual property to securing communications across the globe, Trend Micro provides the resilience needed to compete at the very highest level.
This partnership makes a bold statement: in Formula 1, cybersecurity is no longer optional – it’s a competitive advantage.
The 1440Sports Advantage
What sets 1440Sports apart is not just our network, but our ability to identify, shape, and deliver partnerships that matter. In this case, we saw a natural synergy between McLaren and Trend Micro:
- Shared DNA of innovation – Both brands thrive on pushing boundaries and pioneering new solutions.
- Global reach – McLaren’s worldwide stage offers Trend Micro an unrivalled platform to showcase its leadership in cybersecurity.
- Uncompromising performance – Just as McLaren demands excellence in every race, Trend Micro delivers the same precision and reliability in digital security.
Our role was to understand the ambitions of both sides, align their values, and negotiate a partnership that delivers impact far beyond traditional sponsorship. By bringing the right people into the room and ensuring the right conversations happened at the right time, 1440Sports turned opportunity into reality.
More Than Branding
This collaboration isn’t about logos on cars – it’s about shared value creation. Together, McLaren and Trend Micro will:
· Strengthen cybersecurity across McLaren’s operations.
· Showcase how digital resilience drives performance in high-stakes environments.
· Engage fans, partners, and businesses in conversations around innovation and security.
It’s an authentic partnership, built on substance. And that authenticity is what makes it powerful.
Partnerships That Change the Game
At 1440Sports, we specialise in building relationships that transcend the racetrack. The Trend Micro x McLaren partnership is a perfect example of how the right collaboration can redefine what’s possible.
Our work doesn’t end with the deal. We ensure our partners maximise every opportunity – whether that’s global visibility, engaging storytelling, or meaningful activation strategies. By bridging industries and aligning ambitions, we create partnerships that endure.
Looking Ahead
The coming seasons will see McLaren and Trend Micro accelerate together, both on track and in the digital world. For 1440Sports, this is another proud milestone in our mission: to connect global brands with world-leading teams, creating partnerships that deliver impact, innovation, and long-term value.
As we look to the future, one thing is clear: when you bring the right partners together, the results speak for themselves.
About 1440Sports
1440Sports is a specialist in sports partnerships, connecting world-class brands with world-class opportunities. We are trusted by global organisations to create, negotiate, and deliver deals that go beyond sponsorship – building relationships that drive real business outcomes.
