1440Sports is proud to announce the successful brokering of a new global partnership between TDK Corporation and Porsche Motorsport, uniting two innovation leaders at the cutting edge of technology and performance.
From the upcoming 2025/2026 ABB FIA Formula E World Championship season, TDK will become the Official Technology Partner of both the Porsche Formula E Team and the Porsche Coanda Esports Racing Team. The collaboration marks a new chapter for Porsche in electric and digital motorsport, and a strategic milestone for TDK as it continues to accelerate transformation through technology.
Headquartered in Tokyo, TDK Corporation is a global leader in advanced electronic and magnetic technologies. Through this new partnership, TDK will contribute its expertise in magnetic materials, energy storage solutions, and sensor technology to support the development of future electric powertrain systems for the Porsche 99X Electric — one of the most successful race cars in Formula E.
The collaboration focuses on technological exchange, enabling both partners to push boundaries in efficiency, performance, and sustainability. TDK’s innovative products will help ensure the Porsche 99X Electric continues to perform at peak capability, reinforcing the shared commitment to engineering excellence.
This partnership extends beyond the racetrack. By also powering Porsche’s presence in Esports, TDK aligns its innovation heritage with Porsche’s forward-thinking approach to digital racing — creating a bridge between real-world electric mobility and virtual performance.
“This partnership brings together two global pioneers of innovation,” said a spokesperson for 1440Sports. “It represents the perfect intersection of technology, performance, and sustainability — all delivered through the shared vision of continuous transformation that defines both TDK and Porsche.”
As the global activation partner behind the collaboration, 1440Sports will work closely with both brands to bring the story of TDK Inside Porsche Motorsport to life across Formula E and Esports, highlighting how technology drives the future of mobility and competition.
About 1440Sports
1440Sports is a specialist in sports partnerships, connecting world-class brands with world-class opportunities. We are trusted by global organisations to create, negotiate, and deliver deals that go beyond sponsorship – building relationships that drive real business outcomes.
