Partnership Activation

1440Sports Elevates Strategic Activation with Investment in Creative Agency, Bee-Herd

1440Sports, a prominent player in the sports marketing industry, is proud to announce a significant investment in the creative branding and strategy agency, Bee-Herd. This strategic move will empower 1440Sports to expand its service offerings, encompassing comprehensive brand building solutions, website and content creation, public relations, and social media management, complementing its existing B2B partnership creation and activation services in the sports sector.

As part of this exciting development, Ricky Paugh, the Founder and Managing Partner of 1440Sports, will assume a key role in Bee-Herd’s advisory council. In tandem, Belinda Prescott-Collins, Founder & Managing Partner of Bee-Herd, will take on the position of Chief Operating Officer and Global Head of Activation and Brand Services at 1440Sports

Ricky Paugh commented on this transformative moment, stating, “This is one of the most exciting moments in our young history. We’ve set internal records this past year for revenue, EBITDA, partnership creation revenue, and activation client growth. Adding Bee-Herd will not only allow us to better service our new and existing clients but Belinda as COO will professionalise the organisation and prepare us to go even further faster. We enter the next era of 1440.”

Belinda Prescott-Collins shared her enthusiasm, saying, “This is an exciting moment in time for Bee-Herd. Bee Herd and 1440Sports have a long history of working together in partnership, and the last year has seen some of the most notable global partnerships launched because of our united working relationship and aligned vision. This seems a logical next step towards the growth of both businesses.”

This strategic investment strengthens 1440Sports’ position as a leader in the sports marketing industry, enabling the company to provide a broader spectrum of services and support to its clients, ultimately driving growth and success in the dynamic world of sports partnerships and brand activation.

Read more about the global activations delivered by the team here:

For media inquiries, please contact:

Ricky Paugh – Founder and Managing Partner


[email protected]

Belinda Prescott-Collins – Founder & Managing Partner


[email protected]

[email protected]

© 2024 1440Sports. All Rights Reserved.