Formula E has always been the future of motorsport – and with the unveiling of the GEN4 car, that future just accelerated. Set to debut in the 2026/27 season, the new generation of all-electric race cars brings a step-change in performance, sustainability, and relevance.
For 1440Sports, working at the heart of the Formula E ecosystem, GEN4 presents an unparalleled platform for storytelling, brand activation, and innovation.
Power Meets Purpose
GEN4 will deliver up to 450 kW of race power, and in “Attack Mode” reach 600 kW – around 815 hp, making it the fastest and most capable Formula E car ever built. For the first time, permanent all-wheel drive enters the series, redefining what’s possible in electric performance.
For partners, this is an opportunity to associate with cutting-edge engineering – a clear metaphor for speed, precision, and progress.
Built for the Real World
GEN4 strengthens Formula E’s position as a test bed for future mobility. With powertrains and systems more closely aligned to road-car development, the link between race and real-world innovation has never been clearer – creating rich ground for B2B storytelling around technology and transformation.
Sustainability Re-Engineered
Every aspect of the car has been designed with circularity in mind – from recyclable materials to a more efficient energy recovery system. GEN4 proves that performance and planet can coexist, offering brand partners a credible sustainability story with global resonance.
A Moment for Brands and Fans Alike
As anticipation builds toward the car’s first race, 1440Sports and its partners have a rare window to activate, educate, and inspire.
- Hospitality and experiences can bring clients closer to the innovation behind the wheel.
- Sustainability storytelling can connect racing excellence to real-world impact.
- Content campaigns can explore the science behind the car and align with partner technologies.
The Takeaway
GEN4 isn’t just a new car – it’s a symbol of evolution. It represents Formula E’s drive to lead motorsport’s sustainable future and offers partners within the ecosystem a compelling, high-impact narrative to share.
For 1440Sports and its clients, the road to the next generation of racing has never been more exciting – or more electric.
About 1440Sports
1440Sports is a specialist in sports partnerships, connecting world-class brands with world-class opportunities. We are trusted by global organisations to create, negotiate, and deliver deals that go beyond sponsorship – building relationships that drive real business outcomes.
