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Executive immersion
B2B motorsport partnerships
It’s never just a logo on a car.
We broker and activate premium B2B partnerships across Formula 1, Formula E and IndyCar, connecting global enterprise technology brands to the people, moments and calibre that move commercial relationships forward.
About
A partnership consultancy that sits between agency and editor.
1440 is simply the number of minutes in a day, but what it represents is the calibre of moment you can create in one of them. We are a London-based B2B partnership consultancy working across Formula 1, Formula E and IndyCar for global enterprise technology brands.
We think of rights and assets across motorsport as modular building blocks, assembled to serve a specific commercial goal, not a badging exercise. The result is partnership that opens conversations, deepens relationships and earns its keep on the balance sheet.
- 3
- London
- Global
What we do
Two disciplines, one partnership engine.
Our work is split between strategic advisory and hands-on activation, from deciding which sporting assets fit your commercial goals to running the race weekend itself.
Enterprise advisory
Strategy that earns its place in the boardroom.
We help you decide which motorsport assets align to your objectives, structure and value the partnership, and build the internal case to back it.
- Asset selection & commercial fit
- Partnership structuring & valuation
- Internal alignment & the business case
- Measurement & return frameworks
Activation support
Turnkey execution at the sharp end.
Premium hospitality, experiential events and executive immersion programmes delivered end-to-end at race weekends around the world.
- Premium hospitality & guest journeys
- Executive immersion programmes
- Experiential events & content
- On-the-ground production
Why it matters
The relationship is half-formed before you’re in the room.
In today’s B2B environment we must meet buyers at the intersection of their personal passions and professional interests.
1440Sports
Enterprise partnership thesis
57%
of the B2B buying journey is complete before a supplier is ever engaged. Motorsport puts you in the room earlier, on better terms.
Insights
Our thinking on sport as a commercial instrument.
Perspectives from the paddock and the boardroom on building partnerships that do commercial work.
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Partnership activation
1440Sports Celebrates the New AVEVA × Porsche Motorsport and Formula E Technology Partnership
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Partnership activation
1440Sports Strengthens Motorsport Leadership with New Advisory Appointments
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Partnership activation
TDK Joins Porsche Formula E and Esports Teams as Official Technology Partner
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Partnership activation
PowerUp 2.0: How We Took Udemy’s Signature Customer Event to the Next Level
Trusted across the paddock
AVEVA
Cadillac F1
Concentrix
Coursera
Dow
Jaguar TCS Racing
McLaren Racing
Medallia
Porsche Motorsport
TDK
Trend Micro
Udemy
Vercel
Get in touch
Let’s talk about your partnership.
Tell us what you’re trying to achieve commercially and we’ll come back with a considered point of view. No obligation, no boilerplate.